Implementation Options

There are two possible approaches to integrating a GIPHY experience into your app: the GIPHY API and the GIPHY SDK.

The GIPHY API is a set of endpoints for fetching and displaying GIFs, Stickers, and other GIPHY content in your app. The GIPHY SDK contains all the base functionality of the GIPHY API but also includes GIPHY-developed and platform-specific wrappers, UI templates, and other helper methods for an even easier and more seamless integration into your app.

The GIPHY API is simple and fast to use, but if you're looking for something with automatic updates and access to exclusive features, our SDK might be an even better fit for you — check out the GIPHY SDK!

Note: All API Keys start as beta keys, which are rate limited (100 searches/API calls per hour). If you need more than 100 API calls per hour you will need to submit an application to upgrade your API Key to production status via your dashboard. We will review your application and if you qualify, a member of our team will reach out via email to discuss pricing. We receive a lot of applications for upgraded Production keys and we do our best to review them as quickly as possible. Please keep in mind that for most applications a rate limited beta key is sufficient.

Content Types

At GIPHY, we believe everything should move and it’s part of our mission to help make everyday conversations more animated. With our growing list of content types, expressing yourself with GIPHY has never been easier.

Please note that the Clips, Emoji, Text, and GIPHY Text content types are only available through the SDK.

GIFs

GIFs are short, looping, moving images. Need we say more?

Stickers

Stickers are GIFs with transparent backgrounds. They’re great for layering animated content on top of all kinds of use cases: messaging apps, stories (e.g., IG, Snap, FB etc.), or games. Basically, any time a square frame just won't do.

Clips

GIPHY Clips (GIFs with Sound) is our newest format and sits at the intersection of GIFs and Video. Our Clips Library is built with all of the unforgettable quotes, cultural moments, reactions and characters that we need to express how we are feeling, what we think and who we are.

We are making short form expression discoverable via GIPHY Clips Search, with Clips from official content partners and GIPHY Studios. Every day you will find new Clips from the biggest names in Entertainment, Sports, News, and Pop Culture; all trimmed to their most essential moment.

Emoji

GIPHY Emojis are fully animated emoji stickers. No longer are these familiar, emotive faces frozen in place, as GIPHY emoji brings life and motion to some all time favorites with inclusive representation, as well as some new (and uniquely GIPHY) emojis.

Text

GIPHY Text features animated text-based stickers, making it easy to add that perfect amount of sarcasm, enthusiasm, or whatever emotion is needed to the conversation.

GIPHY Text

GIPHY Text is dynamically generated using the user’s search term and our pre-populated set of styles. This content type can be leveraged when you know exactly what you’d like to say and would like to animate your words.

GIPHY Alt Text

Alt text on GIPHY is now available for our most popular pieces of content based on top search terms, with plans to gradually roll out alt text to more of our library. This means that alt text will automatically be read aloud via screen reader devices. For GIPHY integration partners, alt text can be leveraged via the API. If interested, please reach out to bd.team@giphy.com.

Design Guidelines

How to Comply with our Attribution Policy

GIPHY loves its community and we want to support our GIF and Sticker creators. We believe that they should get recognition for the content they create. That’s why we’ve included a tap and hold UI that shows the creator’s username and enables users to easily search for more content by that creator.

The optional confirmation view mentioned above also includes the creator’s username, if one exists.

Sketch UI Kit

Ready to design your GIPHY experience? Download our Sketch UI Kit to drag and drop elements into your app and experiment with layouts, fonts, colors, and content that work best for you.

Brand Guidelines

While we have included a branded button for SDK users, you may need our logo for other purposes. Check out the links below to download GIPHY-approved logos and icons, along with our brand guidelines.

For general best practices related to the GIPHY brand, see our Brand Guidelines and be sure to check out our SDK License Agreement. By using GIPHY SDK, you are agreeing to the SDK License Agreement.