Content Types

At GIPHY, we believe everything should move and it’s part of our mission to help make everyday conversations more animated. With our growing list of content types, expressing yourself with GIPHY has never been easier.

Please note that the Clips, Emoji, Text, and GIPHY Text content types are only available through the SDK.

GIFs

GIFs are short, looping, moving images. Need we say more?

Stickers

Stickers are GIFs with transparent backgrounds. They’re great for layering animated content on top of all kinds of use cases: messaging apps, stories (e.g., IG, Snap, FB etc.), or games. Basically, any time a square frame just won't do.

Clips

GIPHY Clips (GIFs with Sound) is our newest format and sits at the intersection of GIFs and Video. Our Clips Library is built with all of the unforgettable quotes, cultural moments, reactions and characters that we need to express how we are feeling, what we think and who we are.

We are making short form expression discoverable via GIPHY Clips Search, with Clips from official content partners and GIPHY Studios. Every day you will find new Clips from the biggest names in Entertainment, Sports, News, and Pop Culture; all trimmed to their most essential moment.

Emoji

GIPHY Emojis are fully animated emoji stickers. No longer are these familiar, emotive faces frozen in place, as GIPHY emoji brings life and motion to some all time favorites with inclusive representation, as well as some new (and uniquely GIPHY) emojis.

Text

GIPHY Text features animated text-based stickers, making it easy to add that perfect amount of sarcasm, enthusiasm, or whatever emotion is needed to the conversation.

GIPHY Text

GIPHY Text is dynamically generated using the user’s search term and our pre-populated set of styles. This content type can be leveraged when you know exactly what you’d like to say and would like to animate your words.

GIPHY Alt Text

Alt text on GIPHY is now available for our most popular pieces of content based on top search terms, with plans to gradually roll out alt text to more of our library. This means that alt text will automatically be read aloud via screen reader devices. For GIPHY integration partners, alt text can be leveraged via the API. If interested, please reach out to bd.team@giphy.com.